You’re the Boss

No targets, no pressure, work at your own pace

Full Training and support

We will provide you with everything you need to get started

Your Business, Our Brand

We’ll help you build the travel company you want

Work From Anywhere

Work from home or set up an office or retail store

Uncapped Earning Potential

There’s no limit to how much you can earn with our programme

Best-in-class Technology

Our travel software will amaze your clients and takes care of everything

Always wanted to start your own travel business? Our travel franchise programme helps experienced and novice travel professionals create their own travel company from scratch under the umbrella of luxury travel experts, Pure Destinations.

What you’ll get


We will provide you with everything you need to get set up so there is no need to worry about marketing, travel software, security and regulations. We can provide you with your own micro-website to generate your own leads. Our goal is to help you and your business grow and we will be there every step of the way to ensure we achieve that.


If you have a retail space or meeting room, our award-winning designers can help brand this for you. last year Pure Destinations’ Sutton Coldfield store was voted Luxury Travel Agency Store of the year by TTG.


We include full training, ongoing support, all the technology you need and a wide range of exciting and exclusive products for you to sell all with ABTA and ATOL protection to give you security and flexibility.


Whether you want to start an online call centre or retail store, a cruise specialist or luxury holiday agency, we will help you achieve your dreams.

Rebrand Your Agency

Already have a travel agency? We can help you rebrand your agency with all the benefits and support of our franchise programme.


We can help grow your travel agency with our innovative technology, online expertise and award winning inshore design, all while you maintain control and ownership.


Contact Us

Our Kuoni Partner Stores

Sutton Coldfield Store Opening

suttton store opening

Edgbaston Store Opening


Pure Destinations Logo - slogan colour


About Us

Pure Destinations is a Midlands-based luxury travel agency. Opened in 2010, the company specialises in luxury family holidays along with luxury holidays for two for special occasions such as anniversaries and birthdays. Along with servicing online clients, the brand also has two Kuoni partner stores based in Birmingham. Pure Destinations also benefits from several dedicated websites for resorts in the Maldives providing full information about these luxury islands.


Along with sister company, Honeymoon Dreams, over the past few years the brand has been recognised by clients, the public and the travel industry with a number of awards for marketing and customer service, and are proud to achieve a 9.7/10 score on independent review site, TrustPilot.


Our fantastic relationships with luxury tour operators and hotels throughout the world, we are able to secure fantastic rates for our clients. As full ABTA and ATOL members you and your clients can be assured of full travel protection and this enable our agents to be as flexible as possible when quoting separately of as a package.



View Website


atol_logo 2018


ABTA White

simply luxury award



Luxury Travel Agency of the Year (store) TTGLA18 - WINNER-01


Pure Destinations Logo - slogan colour



Speak to us today to start your travel company



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